My process
01 BOOKING
After your initial enquiry, we’ll schedule a call to have a chat about your project. If we’re a good fit, I’ll send you everything you need for us to secure a date in my calendar and get this party started.
02 STRATEGY / CREATIVE DIRECTION
You’ll fill out an initial questionnaire. From then, you’ll receive your strategy/creative direction document, and I’ll create a mood board for us to agree on the creative direction.
If we’re working together on a website, we’ll discuss your goals and pain-points, which will help me advise you on the content we’ll need, come up with the ideal site structure, and recommend a platform, as well as a host and hosting plan for you.
03 DESIGN
Once the mood board is approved, I’ll start working on initial concepts. The concept will be presented to you in a PDF presentation which will include your primary logo, secondary logo, alternates, and brand mark. You’ll then have the opportunity to give feedback, and we’ll refine your visuals for up to 3 rounds if necessary.
When it comes to web projects, I’ll start by working on the home page design, which we’ll have the opportunity to refine if necessary. Once approved, I’ll get to work on the remaining pages, which we’ll refine for up to 3 rounds if desired.
Once designs are approved, I’ll get on coding! I’ll develop your entire website so it is responsive and looking good on every device, put in your content, integrate your socials, newsletter and e-mail (if applicable).
04 LAUNCH
Once everything is finalized and your final invoice is paid for, I’ll send you your brand guidelines, logo files in print and web formats, social media profile pictures and banner, templates, as well as videos on how to use your brand and website (+ access) so you can feel confident rocking it on your own. All that is left to do is celebrate!
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